Dab Cowgirl (Francesca Cserr) was born in Oakland, California in the mid 90s. She discovered the benefits cannabis could have for her at the age of 18 when she started smoking for sleep.
She kept her cannabis use quiet, she couldn’t risk her job with online cannabis activism. After a year and a half recruiting valet’s and parking attendants for San Francisco’s largest valet service she decided it was time to move her career in a direction she was more passionate about. She spent several years training baristas before she worked up the courage to make the move to cannabis.
Starting off with packaging and budtending, Francesca worked her way into a marketing position after her first year in the industry. With experience in dispensary marketing, brand marketing, social media marketing, event management, and field marketing management, she started her own consulting business in November of 2023.